My Story
In the summer of 2017, my life changed forever.
On a scorching afternoon in LA, I stood at my local LGBTQ+ Community Center— a prescription for Testosterone in my hand and an uncontainable grin on my face.
That year marked a period of profound transformation. When I began forging my true identity as a transmasculine person, I had also just launched my marketing career; building brand identities from scratch and helping organizations connect with their communities through storytelling.
At this intersection of my personal and professional lives, I discovered my greatest passion: mastering the art of identity communication.
Over the past seven years, this passion has become the core of my approach—harnessing the power of authentic self-expression to help purpose-driven brands reach new heights.
My Guiding Principles
These five principles are my compass, guiding me in all areas of my life; but professionally, they ensure that I fulfill my purpose as a Brand Strategist & Integrated Marketing Professional: to serve as a catalyst for global good— uniting people (and their communities) behind the brands that drive positive change.
Serve the Force for Global Good: I help organizations that make a difference— promoting compassion and belonging through powerful storytelling, fostering connections between people and their communities.
Dare to Think Differently: To be resourceful is to push the boundaries of what's possible. Creativity is bound solely by the willingness to explore the unconventional.
Keep A Perspective-First Approach: When facing any challenge, context is critical. To find the most effective solution, we must strike a balance between big-picture strategy and thorough attention to detail.
True Growth Requires Unshakable Curiosity: To progress, we must welcome failure as an opportunity— an integral part of the creative process that allows us to continuously learn, adapt, and tackle new challenges. Never settle for “good enough”; failure is only the end if you allow it to be.
Nothing Great is Built Alone: When united behind a purpose, we can achieve anything. Through dependable support and thoughtful collaboration, we nurture the partnerships that inspire change.
Beyond the Craft
When I’m not working (or spending time with my family and friends), I love to get outdoors and engage in some of my favorite hobbies! Here are some of the activities I love to do most:
